A living museum of great ideas
Innovation Museum
The stories behind the ideas, inventions, products, and companies that changed how the world makes, builds, and does business — where every exhibit is a doorway to the next.
Ways to explore
Follow an idea
Featured exhibits
Start hereApple
1976Made computing personal, then reshaped consumer electronics around design.
Barbie
1959Not just a toy — a platform for aspirational play that reshaped the toy industry.
Henry Ford
1903Turned the automobile from a luxury into something ordinary families could own.
Intel
1968Helped turn the microprocessor into the engine of the computing age.
Mattel
1945Turned toys into engineered, mass-manufactured consumer products.
McDonald's
1955Standardized fast food into a globally repeatable operation.
Explore the collection
4 profiles
Barbie
1959Not just a toy — a platform for aspirational play that reshaped the toy industry.
Nike
1964Paired footwear engineering with brand-building to redefine athletic products.
Phil Knight
Co-founded Nike and built its distribution and brand.
Ruth Handler
Co-founded Mattel and created Barbie — proof that consumer-product innovation is real innovation.